It was February in South Florida - peak paradise. Lush palms. 80 degrees. My daughter had just turned two, and we had drawers full of matching resort prints: bright dresses, flowy sets, bold color.
But the truth? Most days we were in sweatpants.
I was 4+ years into motherhood, slowly re-meeting myself after half a decade spent in pregnancy, newborn haze, and toddler power struggles. With fleeting glimpses of my pink returning, I found myself daydreaming: vibrant colors, cozy cuddles, sticky kisses, bonfire snuggles. The feeling of vacation, not just the look.
Matching comfies made for the real rhythms of mom life. Durable, dopamine-fueled pieces that channel the freedom of vacation with the comfort modern motherhood demands.
That’s when Ava of the Palms was born.
Named after my daughter (our last name translates to "of the gardens"), this brand is for the moms who live in joggers but dream in color.
x Jess
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